How are you doing fellow developers? Today we are back with another article on apps and the way they work. App market as you all know may be a very competitive place and yet rewarding at an equivalent time. There are such a lot opportunities also as challenges expecting you within the app market. Facing every challenge is vital else you can’t become the simplest app developer within the market. For with every challenge, comes a chance to reinforce your app and to become better in your business.

The App Market: Overview
Many of you recognize that the app market is crowded with apps. But with how much? Well, a survey in 2017 puts the amount of apps within the iOS Store to be 1.3 millions and within the Play Store to be around 3 million. this is often an enormous quantity and it speaks of the competition there’s for the developers. This market is dominated by a few ASO companies which have relatively huge number of app installs and high ratings. All this is often thanks to the large user base that these companies have developed over the years. When a replacement developer launches a replacement app within the app store or the Play Store, the app has got to face a really stiff competition which too without much support and following. a replacement app developer has got to work very hard to develop an user base and to make sure that the app performs well. The app performance here is that the results of many various parameters. These parameters effect the way people perceive your app and also decided whether your app may be a success or yet one more disaster.

The Factors?
There are three main keys that decide your app’s performance. These are App Installs, App Ratings and App Reviews. The later two are important on their own but the one that counts for majority of the contribution is that the App installs. there’s yet one more important thing that governs your app performance. Any guesses? Yes, ASO. Before telling how, allow us to take a glance at what it’s .

ASO: App Store Optimization
As the name suggests, ASO means using certain features and options to optimize your app as per the app store. This includes the utilization of varied tools and techniques aimed toward enhancing your app’s presence within the App Store. allow us to see what these techniques are.

Keyword Installs: This includes use of specific keywords in your app. once you search for an app within the Play Store, you look for it. And while searching, you tend to require help of certain keywords. If you trying to find a Cricket game, you search the Play Store with the word “Cricket” and “Game”. These specific keywords are wont to direct the search to your app, thereby increasing your app visibility. once you fix certain keywords for your app, it increases the probabilities of your app to show up at the highest of the search list results.
Search Optimization: just like the previous option, this feature also targets at enhancing your app’s visibility within the Play Store. Basically, you reframe your app’s credentials and features in such how that the likelihood of your app showing during a search result increases. this is often done by optimising content and therefore the buzzwords during a smart and concise way. Doing this boosts your app visibility and also increases your app presence within the Play Store.
These are a number of the widely followed ways to reinforce app visibility and to optimise your app as per the Play Store. With this comes another question:

How does one know that ASO is working?
This is actually a really crucial and valid questions for all the developers. Developers invest tons of cash in app optimization and in cases where your whole business lies on a selected thing, apps for this case, it’s really important that you simply are confident of the cash you’re investing. There are tons of internet sites claiming to optimise your app as per the App Store but actually , the seldom do anything. TO tackle this, we’ll tell you a number of the ways by which you’ll check if ASO is functioning for you or not.
Search it: Once your app is optimized as per the Play Store or a minimum of that’s what you’re told, the primary step is to travel to the Play Store and look for your app. Use certain keywords that you simply know are used for ASO. If your app comes up within the search, you’ll make certain that ASO worked for you and if not, you recognize that you simply are fooled.
App ranking: Once ASO is completed , your app visibility increases and it implies that your app ranking has certainly increased. therefore the thing you’ll follow is to seem up for your app and see it’s position within the App list. If your app is above the previous place, you’ll make certain that it worked for you and if not, then well you recognize what went on .
With this stuff in mind, you’ll check for a successful ASO. App Store Optimization may be a very helpful thing and you’ll use it to create up your app visibility and increase your app’s performance. But again, be very careful of the services you’re using.